![]() ![]() ![]() One of the main selling points of the new book, called “ Working Backwards: Insights, Stories and Secrets From Inside Amazon,” is that it offers insight into a company that is often secretive about how it conducts business.īut Amazon’s use of Lean Six Sigma philosophy and tools is not a surprise. A Focus on Deficit Reduction and Execution It’s also the focus of a new book from insiders about how Amazon leaders built the company for success. The working backwards approach mirrors the teachings of Lean Six Sigma, which focuses on understanding customers’ needs and then meeting them. ![]() The company reached $386 billion in sales in 2020, a 37% increase from 2019. That philosophy has helped Amazon grow from 600 employees in 1997 to about 1.3 million. Success at Amazon has involved always keeping the customer in mind. They used the same approach when developing a new product, even going as far as writing the press release about the product’s release before they even started developing it. Amazon uses the term to describe the process of setting an objective based on a desired customer experience and then working backwards through the process to make that happen. “Working backwards” helped achieve that goal. ![]() Amazon emerged as the company that made the right moves to leverage that technology into business success. But that technology was available to a lot of companies in the 1990s. The technology behind the creation of the internet allowed Amazon to grow from an online bookseller to the go-to shopping spot for thousands of items. ![]()
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